Fujifilm400

Fujifilm 400 is an ISO 400 consumer color negative film for C-41 processing, sold by Fujifilm in 35 mm since 2023 [1] [5]. It replaced Fujifilm’s own Superia X-TRA 400 but is a different film: the rolls are marked “Made in USA”, and the press reports it is made by Kodak [5] [8]. Whether it is the same emulsion as Kodak UltraMax 400 is disputed and has not been confirmed [6] [7].

Look and color

• What Fujifilm promises. “Vibrant and dynamic reds, blues, yellows, violets”, a variety of greens and natural skin tones, much the same wording Fujifilm used for Superia [4] [10]. The datasheet adds gray balance “from the brightest highlights to the deepest shadows” [1].
• Warm. Analog.cafe describes warm tones [7]. Side by side with UltraMax 400, Fujifilm 400 showed a slight yellow bias and UltraMax a blue one [6]. Next to Superia X-TRA 400, it came out warmer, with “a yellow look” [9].
• Foliage and low light are its strengths for Analog.cafe, which finds skin tones harder to fine-tune in complex light than with Portra 400 [7].
• Shadows lean green when underexposed, as with UltraMax [9].
• Fluorescent light. Unlike Superia, whose fourth layer was meant for it, Fujifilm 400 “may result in a greenish tint”, which Fujifilm says is corrected at printing [1] [10].
• Vivid colors, or the scan? Emulsive’s reviewer found bright, punchy colors but could not tell how much came from the scanning [8].

Tonality

• Curve. On the datasheet, the three curves have a toe up to about log H −2.5, then run straight with a slope of about 0.57 (red) to 0.63 (green) and no shoulder to the end of the chart [1]. On paper that is less steep than Superia X-TRA 400 (about 0.65 to 0.73) and a little steeper than UltraMax 400 (about 0.52 to 0.60) [10] [11] (our readings of the three graphs).
• Contrast. Marginally lower than UltraMax 400 in a side-by-side [6].
• Latitude. Analog.cafe estimates about ten stops of dynamic range, comparable to similar films [7].
• Pushing. Pushed two stops to EI 1600, the film gained grain and contrast, with minor color shifts [8].
• Long exposures: no correction from 1/4000 to 2 s, then +1/3 stop at 4 s up to +1 at 64 s: the same table as in Superia X-TRA 400’s datasheet [1] [10].

Grain and sharpness

Fujifilm publishes no granularity figure for Fujifilm 400 [1]. Kodak’s Print Grain Index and Fujifilm’s RMS values are different scales.

• Fujifilm promises “fine grain for a high-speed film” [1].
• Reviews: “fine, sharp grain” [7]; no visible difference in grain or sharpness from UltraMax 400 in the side-by-side [6]; impressive sharpness at box speed [8].

Names, status and history

• April 2023. Fujifilm 400 appeared in the US through the retailer B&H [5]. Its datasheet, AF3-0262E, is dated April 1, 2023, and names only Fujifilm Corporation [1].
• Who makes it. The rolls say “Made in USA” [8]. Emulsive’s reviewer found Kodak-style edge markings instead of Fujifilm’s red and green stripes and concluded that “Kodak has its hands in this” [8]. Kosmo Foto calls it “a Kodak-made emulsion, possibly the same film as Lomography 400” [5]. Neither Fujifilm nor Kodak has confirmed it, as Analog.cafe notes [7].
• The UltraMax question. A side-by-side on identical cameras found the two films “so close” that the author considers them interchangeable, while noting that their datasheet curves differ [6]. Analog.cafe concludes that “Fujifilm 400 and Kodak Ultramax are not the same thing” [7]. A third comparison sees “a definite comparison” with UltraMax [9]. We treat it as unconfirmed.
• April 2024: Superia’s replacement. Fujifilm brought Fujifilm 400 to Japan when it ended Superia X-TRA 400 [5]. In its processing section, the datasheet calls its “photographic and processing characteristics” “almost the same” as Superia X-TRA 400’s, and says it prints on the same printer setup [1]. Fujifilm’s US site even links it under the file name “SUPERIA 400 Data Sheet” [2].
• In production. On September 29, 2026, Fujifilm’s US consumer film page listed Fujifilm 400 next to Fujifilm 200, in 36-exposure single rolls and 3-packs [3] [4].